senior paid media specialist

1 هفته پیش | کد آگهی: 10223769

دسته‌بندی شغلی

جنسیت و تاهل

خانم و آقا | مجرد و متاهل

موقعیت مکانی

تهران

تحصیلات

محل فعالیت

مزایا

مهارت ها و زبان ها

نرم افزار 3dmax - b2c

نوع همکاری

تمام وقت

سایر اطلاعات

وضعیت سربازی مهم نیست

بدون سابقه کار

توضیحات آگهی

We are looking for a highly skilled and motivated Senior Paid Media Specialist to join our performance marketing team The ideal candidate will have strong experience in designing managing and optimizing multi channel paid advertising campaigns You will play a critical role in driving user acquisition and achieving business goals by reducing Customer Acquisition Cost CAC and Cost Per Lead CPL Reporting to the Acquisition Team Lead you will collaborate closely with Retention Data Analytics and Product teams Responsibilities Design execute and optimize paid media campaigns across platforms including Google Ads Search Performance Max Demand Gen Display and Video Iranian ad networks e g Yektanet Tapsell Mediaad and Telegram Ads Develop creative strategies to attract high quality leads for our financial products in alignment with user acquisition and cross sell goals Manage campaign budgets effectively with a focus on key performance metrics such as CAC CPL ROAS and CTR Implement and manage event tracking via Google Tag Manager to monitor user behavior Analyze campaign performance and user journeys using Google Analytics 4 GA4 and Yandex Metrica Build and maintain performance dashboards to track KPIs and identify optimization opportunities Conduct A B testing and multivariate testing to improve ad creatives landing pages and targeting strategies Apply Attribution Modeling e g Multi Touch Attribution to evaluate channel performance and optimize budget allocation Perform competitive analysis to identify trends gaps and new advertising opportunities Collaborate with Retention and Analytics teams to align acquisition strategies with broader business goals Prepare detailed performance reports and present actionable insights and recommendations to stakeholders Requirements Skills Minimum of 2 years of hands on experience in digital marketing specifically managing paid advertising campaigns Proven track record of running and optimizing Google Ads campaigns with measurable results Proficient in Google Analytics 4 Google Tag Manager and Yandex Metrica Familiarity with Iranian ad networks e g Yektanet Tapsell Mediaad and Telegram advertising Experience in the financial services or B2C industry is a strong plus Deep understanding of KPI driven optimization CAC CPL ROAS CTR Solid knowledge of A B Testing methodologies and Attribution Modeling Strong communication skills to convey insights clearly to technical and non technical stakeholders Analytical mindset with a proactive approach to problem solving Accountability and reliability in managing campaigns budgets and timelines Creativity to craft engaging and effective ad strategies Job Benefits Loans Health insurance Game room Snacks Breakfast Lunch Occasional packages and gifts Learning stipends Resting space تهران تهران ونک تمام وقت شرکت کارگزاری آگاه کارشناس ارشد جنسیت تفاوتی ندارد سرمایه گذاری و مالی

senior paid media specialist

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