استخدام senior offline marketing specialist (مشهد)

توضیحات آگهی

Our Journey So Far
At Snapp we re redefining how cities move Our ride hailing and mobility platform connects millions of riders and drivers every day delivering safe reliable and efficient transport solutions Powered by real time data and robust infrastructure we make urban travel faster simpler and more sustainable
We operate with the mindset of a global tech leader and the agility of a startup building services that scale across markets while staying responsive to local needs
Your Impact
The Senior Offline Marketing Specialist is responsible for planning developing and executing impactful BTL and offline marketing campaigns that strengthen brand presence create meaningful customer experiences and support business objectives
What You ll Drive Forward
Plan develop and execute Offline and BTL marketing campaigns aligned with marketing and business objectives
Develop creative and actionable concepts for offline activations brand activations and experiential marketing campaigns
Manage campaigns end to end from briefing and ideation to planning execution monitoring and post campaign evaluation
Identify and develop offline marketing opportunities across malls cinemas recreational venues retail locations events exhibitions and other relevant physical touchpoints
Plan and execute partnership sponsorship event and activation campaigns
Identify new opportunities to strengthen brand presence and customer engagement across physical touchpoints
Build and manage relationships with partners vendors agencies event organizers and other external stakeholders
Plan and manage promoters and field execution teams
Develop offline customer acquisition and engagement mechanisms including vouchers lead generation sampling promotions and other BTL activities
Plan and oversee the production and execution of POSM booths signage flyers uniforms branded assets and other campaign materials
Monitor campaign execution across different locations and ensure compliance with brand guidelines and execution standards
Conduct regular field visits and execution monitoring to identify and resolve operational and quality issues
Manage multiple offline campaigns simultaneously across different cities and locations
Prepare campaign briefs proposals timelines budgets and other required documentation
Collaborate with relevant internal teams to ensure smooth and integrated execution of offline campaigns
Monitor campaign performance and prepare post campaign reports based on relevant KPIs such as reach leads customer interactions voucher performance activation participation and execution quality
Identify and document key learnings from campaigns and apply them to future offline activities
Stay up to date with trends and best practices in BTL experiential marketing brand activation and offline marketing and translate relevant trends into actionable campaign ideas
Leverage AI tools for research campaign ideation planning presentation and proposal development data analysis reporting and workflow optimization
Develop and maintain scalable processes guidelines and playbooks for offline campaign execution
What Powers Your Drive
Bachelor s degree in Marketing Business Administration Communications or a related field
3 years of relevant experience in Offline Marketing BTL Brand Activation Experiential Marketing Event Marketing Sponsorship Partnership Marketing or related fields
Proven experience in planning and executing BTL and offline marketing campaigns from concept to execution
Strong understanding of BTL Brand Activation Experiential Marketing Events Sponsorships and Offline Customer Engagement
Hands on experience in managing end to end offline campaigns including planning budgeting execution monitoring and reporting
Proven experience working with agencies vendors partners event organizers promoters and field teams
Strong project campaign management coordination and follow up skills with the ability to manage multiple campaigns simultaneously
Strong negotiation and stakeholder management skills
Strong creative thinking with the ability to turn marketing objectives into practical and executable offline ideas
Strong problem solving skills and the ability to handle real time field and operational challenges
Experience in managing multi location or multi city offline campaigns is a plus
Experience in mall cinema retail recreational venue exhibition university or community activations is a plus
Familiarity with offline customer acquisition mechanisms including vouchers promotions sampling lead generation and customer engagement activities
Familiarity with offline campaign KPIs such as reach leads customer interactions footfall voucher performance participation and execution quality
Strong written and verbal communication and presentation skills
Ability to work effectively in a fast paced dynamic and highly collaborative environment
Strong ownership attention to detail and ability to drive campaigns from idea to execution
Hands on familiarity with AI tools
Ability and willingness to use AI tools for research ideation campaign planning reporting data analysis content development and workflow optimization
English proficiency is a plus
شرکت اسنپ Snapp
دسته بندی فروش و بازاریابی
نحوه همکاری تمام وقت
نوع همکاری حضوری
مدرک تحصیلی کارشناسی
سابقه کار سه تا شش سال
حقوق توافقی
جنسیت مهم نیست
مهارت ها BTL Marketing اصول و فنون مذاکره
شهر خراسان رضوی مشهد