مدیر ارشد بینش و تحلیل بازاریابی

توضیحات آگهی

Role Purpose
The Head of Marketing Insight Planning is the CMO s right hand on analysis and strategy The role finds and frames the business s most important marketing problems and turns them into insights the business can act on It also makes sure marketing budget time and people go where they will have the most impact
Key Responsibilities
1 Strategic Insight Analytics
Act as a thought partner and direct advisor to the CMO on major marketing decisions
Identify and frame key business problems and opportunities before they become crises
Combine market customer competitor and performance data to produce deep actionable insights
Design and lead quantitative and qualitative market and consumer research including segmentation customer journey brand health and pricing
Keep watch on competitors and market trends and raise early strategic warnings
Present findings to senior leadership in simple language with clear recommendations using data storytelling
2 Marketing Planning
Develop and coordinate the annual and quarterly marketing plans in line with business objectives
Define marketing objectives and KPIs and break them down into team level targets
Run the marketing planning performance tracking and review cycle business reviews
Align plans across the Marketing Sales Product and Finance teams
3 Resource Budget Allocation
Contribute to building the marketing budget and optimize how it is split across channels brands products and markets
Measure the ROI ROMI and effectiveness of marketing activities and campaigns
Build and apply effectiveness measurement models such as Marketing Mix Modeling MMM attribution and incrementality testing
Recommend evidence based reallocation of resources
Manage capacity and prioritization of marketing people and projects
4 Data Tools Infrastructure
Build a unified marketing data and reporting framework including dashboards and a single source of truth
Work with the Data and Technology teams to ensure data quality and accessibility
Bring modern analytics methods and AI tools into the team s work
Requirements
Education
Master s degree in Marketing Management an MBA Statistics Economics Industrial Engineering or a related field
Experience
At least 10 years of experience in market research marketing insight analytics or strategy
At least 4 years of people management experience
Experience working directly with C level executives
Experience in FMCG retail digital multi business holding companies or management consulting is preferred
Technical Skills
Strong command of quantitative and qualitative market research methods
Advanced data analysis and modeling skills including MMM attribution segmentation and forecasting
Proficiency in SQL advanced Excel and Power BI or Tableau Python or R is a plus
Strong command of marketing financial planning and budget management
شرکت نوآوران فن آوازه
دسته بندی بازاریابی برند دیجیتال مارکتینگ سئو
نحوه همکاری تمام وقت
نوع همکاری حضوری
مدرک تحصیلی مدیریت بازرگانی تجارت
سابقه کار مدیر ارشد
حقوق توافقی
شهر تهران