مدیر گروه محصول

توضیحات آگهی

Brand Strategy Business Ownership
Own the annual brand plan growth priorities target audience positioning communication objectives and KPIs
Own brand business performance volume market share and profitability
Contribute to pricing strategy and portfolio decisions
Lead launches
Consumer Shopper Market Insight
Develop consumer understanding and shopper insight on how and where purchase decisions are made via questionnaires focus groups and digital listening
Analyze market data market share distribution pricing and competitor activity
Track brand performance over time
Translate insights into clear recommendations and corrective actions
Communication Activation
Plan and lead integrated campaigns across digital social influencer e commerce and offline touchpoints BTL and TTL
Brief and manage creative digital content and research partners evaluate output and challenge constructively
Plan promotional activities such as sampling and brand reminders
Develop in store and point of sale materials together with the sales team
Plan and manage brand events and exhibitions
Field Alignment
Run regular marketing reviews and cycle meetings with the field team so brand plans are fully implemented
Equip the sales team with brand knowledge and tools
Compliance Content
Work with the Medical team on product claims key messages and approved content
Ensure all brand activities comply with regulatory requirements and company policies
Budget Performance
Manage the brand budget allocation forecasts PR PO follow up and spend control
Analyze marketing spend against key success factors and measure return on investment
Prepare regular brand performance reports for management
Cross functional collaboration
Work closely with Sales Trade Marketing Distributors Medical Regulatory Branding Digital Supply Chain and Finance
Skills Requirements
3 6 years of brand management experience in FMCG or consumer healthcare with proven ownership of a brand and measurable commercial results demonstrated ownership matters more than tenure
Experience in health beauty OTC supplements or another regulated category is an advantage
Hands on experience in consumer research and turning insight into brand plans
Experience managing integrated campaigns including digital and influencer marketing with KPI based performance tracking
Strong commercial and analytical skills sales share distribution pricing and media data
Strong agency management brief writing project management and presentation skills
Creativity combined with commercial judgment
Proficiency in Excel and BI hands on use of AI tools for research content analysis and presentations familiarity with research and social listening tools
Ability to work cross functionally influence stakeholders and manage multiple projects at once
Full confidentiality of commercial and brand information
Degree in Marketing preferred
Fluency in English
Full time based in Tehran
شرکت اُرکید فارمد
دسته بندی بازاریابی برند دیجیتال مارکتینگ سئو مدیر تولید مدیر سایت مدیریت کارخانه
نحوه همکاری تمام وقت
نوع همکاری حضوری
مدرک تحصیلی مدیریت بازرگانی تجارت
سابقه کار مدیر میانی
حقوق توافقی
شهر تهران